User experience regarding video editing
Many producers with the idea to implement more useful features to their video editing software forget the usability and the user. What is the point when a program has many tools but it is hard to work with it. The good and organized interface and menus are a huge plus.
Having many features and tools is handy for the video customization. More professional tools and effects – more professional look of the video.
Good support and online community, forums, FAQ are important to make the life of the user better.